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A collection of essays for the botanically curious
Coinciding with our launch, we brought Sowvital to London’s East End, opening a pop up shop in Shoreditch. This curated space encapsulated our brand ethos, immediately showing passers-by what Sowvital is all about. Punctuated by our signature scent, this conceptual space combined product displays with botanical bursts of design.
Meet Annelies Deleu, 33-year-old creative professional living in the Belgian countryside near Ghent. She runs a branding studio and offers creative coaching for entrepreneurs. Her journey began in digital design, leading to a master's in strategic communications and eventually her own agency. With a deep-rooted love for nature, she transformed her garden into a vibrant space that feeds both her home and creativity. Inspired by modern horticulturists, she values patience and observation, integrating these lessons into her life and work. Her favourite motto, "Curiosity can transform a discussion into a conversation," guides her approach to meaningful exchanges.
Meet Gemma, a London-based fashion editor, writer, and stylist, whose home is an oasis of plants amidst her bustling career. With a lifelong passion for greenery, Gemma's collection symbolises resilience and serenity, from her first plant in Dubai to her cherished Monstera in London. Inspired by neutral interiors and influenced by Pinterest, Gemma finds solace and happiness in her urban jungle, embodying the motto that everything happens for a reason.
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