Boldly titled "the most selective department store in Paris" and founded in 1852, Le Bon Marché Rive Gauche was the first department store in the world. Opened with the intention of providing "a new kind of store that would thrill all the senses" and inspired by the artistic energy of Paris's Rive Gauche, it uniquely combines unconventionality and elegance.
Designed by the architect Louis-Charles Boileau and the engineer Gustave Eiffel, Le Bon Marché encompasses original creations and limited editions, all stood alongside a selection of the most beautiful objects from across the world.
Our collaboration with Le Bon Marché for their 'Comme de poisson dans l'eau' spring wellness campaign marked a remarkable convergence of luxury retail and the burgeoning interest in plant care and sustainability. With our commitment to enhancing plant health through organic and sustainable products, we found a perfect setting in the prestigious Le Bon Marché, renowned for its luxury offerings and forward-thinking initiatives. Sowvital designed a special collection of seeds, debuted in store.
Nestled amongst a distinguished array of brands, we also partnered with This Humid House to craft three bespoke vegetal arrangements, each thoughtfully designed and gracefully executed for the campaign. These displays celebrated our presence within the most discerning department store in Paris.
This partnership highlighted the growing trend of integrating green living into everyday life, appealing to a sophisticated clientele that values both luxury and environmental consciousness. Our presence in the campaign was a celebration of the natural world within an urban setting. The range of products, including seeds, plant cleansers, and nutrient-rich plant fertiliser, not only catered to the practical needs of plant enthusiasts but also resonated with the campaign's theme of renewal and vitality.
Le Bon Marché's elegant environment provided an ideal backdrop for showcasing our offerings. The store's luxurious spaces were transformed into a lush, green sanctuary, reflecting the serenity and balance that Sowvital products aim to bring into homes. This setting allowed customers to experience the beauty and benefits of well-cared-for plants, emphasising the importance of plant health in overall wellness.
The synergy between Sowvital and Le Bon Marché in this campaign was a testament to the evolving landscape of luxury retail, where sustainability and environmental awareness are becoming increasingly integral. This collaboration not only showcased Sowvital's innovative approach to plant care but also reinforced Le Bon Marché's reputation as a trendsetter in luxury retail, harmoniously blending elegance, wellness, and a commitment to the environment.
It was with immense pleasure that we returned to Paris to collaborate with the esteemed Le Bon Marché as part of this campaign, proudly unveiling our seed collection which found its place alongside the Three Step Kit – the quintessential solution for your plant care routine.
Our heartfelt gratitude to for having us, and a big thank you to all of our Avant Gardeners, both long-standing and newly acquainted, that came to see and browse our boutique.