• Our Story

    • Embracing a Legacy: Our Journey with Lane Crawford

    Internationally recognised, Sowvital can now be found gracing the shelves of Lane Crawford.


    Introduction

     

    In the ever-evolving world of fashion, there are few names that resonate with the same depth and distinction as Lane Crawford. With a history that spans over 170 years, Lane Crawford is more than just a luxury department store—it’s an institution, a cultural touchstone, and a curator of craftsmanship and innovation. Today, we’re proud to share that our collection is now available in select Lane Crawford stores, marking an exciting new chapter in our brand’s journey.

     

     

    A Story That Begins in 1850


    The story of Lane Crawford begins not in a grand building, but in a modest bamboo matshed on the Hong Kong waterfront in 1850. Founded by Scottish partners Thomas Ash Lane and Ninian Crawford, the business originally served as a provisions store for ships docking at the busy port.

     

    From these humble beginnings, Lane Crawford quickly evolved, adapting to the tastes and needs of a growing and increasingly cosmopolitan customer base. By the early 20th century, it had become synonymous with refined living, offering imported goods, fine tailoring, and an ever-expanding range of lifestyle luxuries to a discerning clientele.

     

     

    The First to Bring the World to Asia


    Lane Crawford has long held a reputation for pioneering taste. It was one of the first retailers in Asia to introduce European luxury fashion, playing an instrumental role in shaping regional style narratives. Today, it remains a gateway between East and West—an incubator for emerging designers and a stage for global talent.

     

    From Dior to Dries Van Noten, and now to Sowvital. Lane Crawford’s tradition of thoughtful curation continues to unfold. Being part of this lineage is both a milestone and an honour.

     

     

    A New Chapter for Us


    To be stocked at Lane Crawford is to join a legacy that values more than just luxury. It values vision, storytelling, and authenticity. Our work, rooted in craftsmanship, meaningful design, and material integrity, finds a natural home in Lane Crawford’s carefully edited spaces.

     

    This partnership is not just about visibility; it’s about alignment with a retail icon that shares our belief in the power of detail and the importance of heritage.

     

     

    Looking Ahead


    As we step into this new era, we reflect on the paths that brought us here: the hands that crafted each piece, the stories stitched into every seam, and the community that has supported our evolution.

     

    We invite you to explore our collection now available in Lane Crawford’s flagship locations and online store. More than a new point of sale, this moment marks a connection between the past, present, and future of thoughtful design.

     

    Thank you for being part of our journey.