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    • Le Bon Marché 2023: Comme un poisson dans l'eau and Noël avec Le Bon Marché

    Photography
    Flora Aussant
    Styling:
    This Humid House

    Discover Sowvital's collaborations with Le Bon Marché for the spring wellness and Christmas campaigns, blending luxury retail with sustainable horticulture.

     

    Le Bon Marché Rive Gauche, often celebrated as "the most selective department store in Paris," holds the distinction of being the world’s first department store, founded in 1852.

    Its inception was driven by the vision to create "a new kind of store that would thrill all the senses," inspired by the vibrant artistic energy of Paris's Rive Gauche.

    Designed by the architect Louis-Charles Boileau and the engineer Gustave Eiffel, Le Bon Marché seamlessly merges unconventionality with elegance, offering a curated selection of original creations, limited editions, and exquisite objects from across the globe.

     

    A display area in Le Bon Marché showcases Sowvital's products arranged neatly on the surface. Behind the products, a variety of potted plants, flowers, and cacti are used to create a lush and colorful backdrop. The bottom section features blue-painted cupboards, serving as a contrasting base for the display. Inside the cupboards, many three-step gift sets are neatly stocked, adding to the visual appeal and accessibility of the products.

     

    Contents

    1. Comme un poisson dans l'eau Spring Wellness Campaign
    2. Noël avec Le Bon Marché Christmas Campaign
    3. Conclusion

     

    Comme un poisson dans l'eau Spring Wellness Campaign

    Our collaboration with Le Bon Marché for their 'Comme un poisson dans l'eau' spring wellness campaign marked a significant moment of convergence between luxury retail and the growing interest in plant care and sustainability.

    With Sowvital’s commitment to enhancing plant health through organic and sustainable products, the partnership was a perfect match for Le Bon Marché's renowned luxury offerings and progressive initiatives.

     

    Sowvital's three-step gift set is elegantly showcased on the surface, complemented by a diverse array of potted plants, flowers, and cacti. In the background, a staff member wearing a green Love Thy Plants cap and a black apron attentively tends to the display, ensuring its beauty and vitality.

      

    For this campaign, Sowvital designed a special collection of seeds, which was debuted in-store. This collection was showcased alongside a distinguished array of brands, further enhanced by our collaboration with This Humid House to create three bespoke vegetal arrangements.

    These displays celebrated our presence in one of Paris’s most esteemed department stores, highlighting the integration of green living into everyday luxury.

    The campaign underscored a growing trend of incorporating environmental consciousness into daily life, appealing to a sophisticated clientele that values both luxury and sustainability.

    Our product range, including seeds, plant cleansers, and nutrient-rich plant fertilisers, catered to plant enthusiasts' practical needs while aligning with the campaign’s theme of renewal and vitality.

     

    Sowvital's House Plant Spritz and Aqua Leaf Cleanser, with their packaging, are neatly arranged on a royal blue surface. Brochures stand at the forefront, providing information about the products. A Love Thy Plants green cap sits next to the display, adding a touch of branding and style. Behind the products, a variety of plants are carefully decorated, enhancing the natural aesthetic of the display.

     

    Le Bon Marché’s elegant environment provided an ideal backdrop for our offerings, transforming the store’s luxurious spaces into a lush, green sanctuary.

    This setting allowed customers to experience the beauty and benefits of well-cared-for plants, emphasising plant health’s role in overall wellness.

    The synergy between Sowvital and Le Bon Marché in this campaign showcased an evolving landscape of luxury retail, where sustainability and environmental awareness are increasingly integral.

     

    Noël avec Le Bon Marché Christmas Campaign

     

    Sowvital products displayed in an open area surrounded by numerous potted plants serving as decorations.

      

    Reflecting on the winter season, we are honoured to recount our collaboration with Le Bon Marché for their Christmas campaign.

    This historic partnership once again combined Parisian retail elegance with the innovative spirit of modern horticulture. Our collection, nestled within the grandeur of Le Bon Marché, featured a diverse range of products that epitomised the intersection of luxury and functionality.

    From the premium House Plant Elixir, celebrated for its nurturing properties as a top-tier house plant fertiliser, to the magnum opus, The Watering Can, each item was designed to resonate with Le Bon Marché’s discerning clientele and Sowvital’s wider audience.

    The range also included elegant yet practical gardening tools—precision-engineered scissors, misters, and tool sets—that transcended their utilitarian purpose to become decorative pieces in their own right.

     

    Various gardening products displayed on a shelf, including watering cans, misters, hand creams, hand care kits, soaps, house plant tool sets, scissors, secateurs, and trowels.

     

    Conclusion

    Our collaboration with Le Bon Marché highlighted the harmonious blend of luxury retail with sustainable horticulture, showcasing how everyday plant care can become an elegant part of modern living.

    We extend our heartfelt gratitude to Le Bon Marché for the opportunity to participate in these campaigns and to all our Avant Gardeners, both long-standing and newly acquainted, who visited our boutique.

      

    Sowvital beige watering can, along with house plant fertilizers and a beige mister, hung up on display. Nearby, a potted plant sits alongside two pots of white orchids as part of the decorations..