Plant Care

Our Story

Sowvital & C.Atherley: A London Cuttings Workshop in Connaught Village

An early summer evening. A table set for propagation. Ten guests gathered in Connaught Village to explore the quiet ritual of taking cuttings. In partnership with C.Atherley, Sowvital hosted an intimate workshop rooted in care, collaboration, and the slow art of growing well.

Our Story

Embracing a Legacy: Our Journey with Lane Crawford

In the ever-evolving world of fashion, there are few names that resonate with the same depth and distinction as Lane Crawford. With a history that spans over 170 years, Lane Crawford is more than just a luxury department store—it’s an institution, a cultural touchstone, and a curator of craftsmanship and innovation. Today, we’re proud to share that our collection is now available in select Lane Crawford stores, marking an exciting new chapter in our brand’s journey.

Our Story

A Brief History of Selfridges: London’s Original Concept Store

In May 2025, we joined the ranks of pioneering brands stocked at Selfridges. A place where history, innovation, and design collide. But to truly understand why that matters, let’s rewind to 1909...

Our Story

In Celebration: The Glasshouse

Meet The Glasshouse, a social enterprise making a profound impact by providing opportunities for women prisoners at the end of their sentences. Their mission aligns closely with our values, and we are honoured to support them as they make their debut at the Chelsea Flower Show this year.

Our Story

Sowing Seeds of Creativity: The Seed Packet Artathon

In 2023, Sowvital teamed up with Farrago, a London-based artistic community, to embark on a unique creative journey that blended art and nature. The collaboration resulted in the "Seed Packet Artathon," a vibrant celebration of botanical art that encouraged artists from all walks of life to showcase their talents. Farrago, known for providing creatives with the tools to ignite their careers, co-hosted this competition that invited artists to interpret the evocative phrase, "a seed contains the promise of a thousand forests."

Our Story

Salima Zahi: Porcelain Creations for Sowvital

Discover the artistry of Salima Zahi, a Paris-based ceramist and designer renowned for her unique approach to ceramics. With training from the esteemed Estonian Academy of Arts, Zahi’s work beautifully merges design with craftsmanship, creating objects that transcend mere functionality to become miniature sculptures. Her latest creations for Sowvital, including the porcelain plant pot and the porcelain germination disc, exemplify this blend of artistry and utility.

Our Story

Metavert: Meet Marco Violet-Vianello

An artist and software engineer based in London, Violet-Vianello’s innovative practice harnesses artificial intelligence to explore the fusion of the digital and natural worlds. His latest project, Metavert, epitomises this blend, offering a glimpse into a future where machine learning redefines botanical beauty.

Our Story

Le Bon Marché 2023

Le Bon Marché Rive Gauche, often celebrated as "the most selective department store in Paris," holds the distinction of being the world’s first department store, founded in 1852. Its inception was driven by the vision to create "a new kind of store that would thrill all the senses," inspired by the vibrant artistic energy of Paris's Rive Gauche. Designed by the architect Louis-Charles Boileau and the engineer Gustave Eiffel, Le Bon Marché seamlessly merges unconventionality with elegance, offering a curated selection of original creations, limited editions, and exquisite objects from across the globe.

Our Story

Sowvital is B corp Certified

We are thrilled to announce that within just eleven months of launching, we have achieved B Corp Certification. This esteemed recognition underscores our dedication to making a positive impact on the world through rigorous social and environmental standards.

Our Story

Stylist Live 2022

Stylist Live 2022 brought together a diverse range of industry leaders, influencers, and enthusiasts for a celebration of fashion, beauty, and lifestyle. This annual event is renowned for its immersive experience, featuring the latest trends and interactive opportunities for attendees to engage with experts and discover new products. This year, Sowvital was thrilled to participate by showcasing our botanical expertise and supporting the event with beautifully designed gift bags for the Beauty Awards winners.

Our Story

Sowvital Paris 2022: Celebrating Art, Nature, and Creativity

Sowvital had a busy 2022, successfully launching and bringing the brand from London, to Paris, to New York. Our stop in Paris took the form of a pop up shop in the iconic Marais, a famous neighbourhood in the Third Arrondissement of Paris. Creating a beautiful, high-end gallery-shop hybrid space, we hosted a range of events and workshops, working with some of the top creatives in Paris and inviting both friends of the brand and newcomers alike.

Our Story

Sowvital Shoreditch 2022: Celebrating Nature and Technology

Coinciding with our Sowvital launch, we brought our brand to London’s East End, opening an inspiring pop-up shop in Shoreditch. This curated space reflected our ethos, blending nature with modern design to engage passers-by. Punctuated by Sowvital’s signature scent, the shop served as a sensory journey, combining botanical artistry and product innovation.

Our Story

Chelsea Flower Show 2022

Hosted annually by the Royal Horticultural Society in London, the Chelsea Flower Show is a gathering of all things botanical. From experienced growers and rare varieties, to gardens produced and designed by some of the best in the business, it is sure to have something for an Avant Gardener to appreciate.

Our Story

Sowvital NYC 2022: Art, Nature, and Collaboration

From festive pop-ups to intimate workshops, our NYC journey spanned various creative collaborations, showcasing our commitment to blending nature with innovative experiences. Each event was carefully curated to engage the community and highlight Sowvital’s unique essence. Here’s a look at how we brought our vision to life across different iconic venues in the city.

Most popular searches

Flower Tote, Monet Quote

The Watering Can, 1.25L

Sowvital's Three Step Kit

Gardener's Hand Cream

Field Notes

A COLLECTION OF ESSAYS FOR THE BOTANICALLY CURIOUS