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A collection of essays for the botanically curious
In May 2025, we joined the ranks of pioneering brands stocked at Selfridges. A place where history, innovation, and design collide. But to truly understand why that matters, let’s rewind to 1909...
Learn how gardens support sustainable living by conserving resources, growing local food, and fostering biodiversity for a healthier planet.
Learn how to grow giant vegetables with expert tips on soil, varieties, and watering. Plus, discover world record holders and sustainable gardening practices.
Houseplants are more than just aesthetic additions to our living spaces; many of them also possess remarkable healing properties. Whether it’s through air purification, medicinal benefits, or aromatherapy, these plants have been used for centuries to improve human health and well-being. In this blog, we’ll explore some of the most popular houseplants known for their healing properties, backed by scientific evidence.
For plant lovers with pets, it can be a challenge to create a thriving indoor garden without putting their furry friends at risk. Many common houseplants can be toxic to animals if ingested, leading to symptoms ranging from mild stomach upset to more severe health issues. Fortunately, there are several beautiful houseplants that are safe for pets. In this blog, we will explore a variety of pet-friendly houseplants that can coexist with your cats and dogs while enhancing your indoor space.
Meet Geoffrey Justeau and Mathias Déon, a pair of green-thumbed Parisians with an infinite curiosity for everything botanical. Join us as we spend some time in their 11th Arrondissement apartment, talking to them about their journey with plants and how they incorporate them into their lives.
Coinciding with our Sowvital launch, we brought our brand to London’s East End, opening an inspiring pop-up shop in Shoreditch. This curated space reflected our ethos, blending nature with modern design to engage passers-by. Punctuated by Sowvital’s signature scent, the shop served as a sensory journey, combining botanical artistry and product innovation.
Hosted annually by the Royal Horticultural Society in London, the Chelsea Flower Show is a gathering of all things botanical. From experienced growers and rare varieties, to gardens produced and designed by some of the best in the business, it is sure to have something for an Avant Gardener to appreciate.
Feeding your houseplants is essential for maintaining their health, promoting growth, and ensuring they remain vibrant. Understanding the right feeding schedule, the nutrients they need, and how to observe their health will help you keep your indoor plants thriving. Here's a detailed guide to help you navigate the world of houseplant care.
From festive pop-ups to intimate workshops, our NYC journey spanned various creative collaborations, showcasing our commitment to blending nature with innovative experiences. Each event was carefully curated to engage the community and highlight Sowvital’s unique essence. Here’s a look at how we brought our vision to life across different iconic venues in the city.